This Privacy Policy explains how Thompson Insurance Agency ("we," "us," or "our") collects, uses, and protects information from visitors to thompsoninsuranceagency.co (the "Site"). We are a family-owned local insurance agency licensed in Colorado and Wyoming, located at 2108 Milestone Drive, Suite 210, Fort Collins, CO 80525.
By using the Site, you agree to the collection and use of information in accordance with this Policy. If you do not agree, please do not use the Site.
1. Information We Collect
Information You Provide Directly
When you submit our contact form, we collect the information you choose to share with us, which may include:
- First and last name
- Phone number
- Email address
- ZIP code
- The type of insurance or service you are interested in
- Any notes or messages you include with your submission
Information Collected Automatically
When you visit the Site, we and our service providers may automatically collect certain information about your device and how you interact with the Site, including:
- IP address and approximate geographic location
- Browser type, version, and language
- Operating system and device type
- Pages viewed, time spent on each page, and click-stream activity
- Referring website or source that led you to the Site
- Date and time of your visit
2. Cookies and Similar Tracking Technologies
The Site uses cookies and similar technologies (such as web beacons and pixels) to support essential functionality, analyze how visitors use the Site, and measure the performance of our advertising. You can control cookies through your browser settings. Disabling cookies may limit some functionality of the Site.
3. Third-Party Services We Use
We rely on the following third-party services to operate, analyze, and advertise the Site. Each service has its own privacy practices, and we encourage you to review them.
Google Analytics 4 (GA4)
We use Google Analytics to understand how visitors find and use the Site — for example, which pages are most viewed, how long visitors stay, and approximate geographic location. GA4 may set cookies on your device and collect data including IP address, device information, and interaction events. Information is aggregated and used to improve the Site.
Learn more in Google's Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.
Google Tag Manager (GTM)
We use Google Tag Manager to manage and deploy tracking tags (including Google Analytics and Google Ads) on the Site. GTM itself does not collect personal information; it is a container that loads other tools. The data those tools collect is governed by their own privacy policies.
Google Ads & Conversion Tracking
We advertise our services using Google Ads. To measure ad performance and improve our campaigns, we use Google Ads conversion tracking and may use remarketing features. Google may set cookies and collect interaction data when you visit the Site or click one of our ads. This helps us understand which ads led to inquiries and to show relevant ads to people who have previously visited our Site.
You can manage your Google ad preferences and opt out of personalized ads at Google Ads Settings. You can also opt out of interest-based advertising from participating companies through the NAI Opt-Out Tool or the Digital Advertising Alliance Opt-Out Tool.
Google reCAPTCHA
Our contact form is protected by Google reCAPTCHA v3, which helps us prevent automated spam submissions. reCAPTCHA collects hardware and software information (such as device and application data) and sends it to Google for analysis. Your use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.
Formspree
Contact form submissions are transmitted through Formspree, which delivers the form data to our agency email. Formspree may briefly store submissions for delivery and security purposes. See Formspree's Privacy Policy.
Cloudflare
The Site is hosted and delivered via Cloudflare Pages. Cloudflare may collect basic technical information (such as IP addresses and request data) for security, performance, and abuse prevention. See Cloudflare's Privacy Policy.
4. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide insurance quotes
- Provide, maintain, and improve our services
- Send communications related to your inquiry or coverage (with consent where required)
- Measure and improve Site performance, content, and user experience
- Measure the performance of our advertising and improve our campaigns
- Detect, prevent, and address fraud, abuse, and security issues
- Comply with applicable laws, regulations, and legal processes
5. How We Share Your Information
We do not sell or rent your personal information. We may share information in the following circumstances:
- Service providers — with the third parties listed above (Google, Formspree, Cloudflare) and others who help us operate the Site and respond to inquiries, under appropriate confidentiality and data protection terms.
- Insurance carriers and underwriters — as necessary to provide quotes and place coverage.
- Legal authorities — when required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or that of others.
- Business transfers — in connection with a merger, acquisition, financing, or sale of assets, in which case information may be transferred as part of the transaction.
6. Data Retention
We retain personal information only as long as necessary for the purposes described in this Policy, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Contact form submissions are typically retained for our business records and to follow up on your inquiry.
7. Your Rights and Choices
Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or obtain a portable copy of your data, and to opt out of certain processing activities.
To exercise these rights, contact us using the information at the bottom of this page. We may need to verify your identity before responding to your request.
Colorado Residents (Colorado Privacy Act)
Colorado residents have rights under the Colorado Privacy Act (CPA), including the right to confirm whether we process their personal data, to access and obtain a copy of that data, to correct inaccuracies, to delete their data, and to opt out of targeted advertising, the sale of personal data, and certain profiling activities. To exercise these rights, contact us as described below.
California Residents (CCPA)
California residents have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, used, shared, or sold; the right to delete personal information held by us; the right to opt out of the sale or sharing of personal information (we do not sell personal information); and the right to non-discrimination for exercising these rights.
Opting Out of Marketing
You can opt out of receiving marketing emails from us at any time by following the unsubscribe instructions in the email or by contacting us directly. Note that even if you opt out of marketing communications, we may still send you transactional or service-related messages (such as responses to your inquiries).
8. Children's Privacy
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, please contact us so we can delete it.
9. Security
We take reasonable measures to protect the information we collect from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Links to Other Websites
The Site may contain links to third-party websites and services. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The "Last updated" date at the top of this page indicates when this Policy was most recently revised. We encourage you to review this Policy periodically.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our handling of your information, please contact us:
Thompson Insurance Agency
2108 Milestone Drive, Suite 210
Fort Collins, CO 80525
Phone: (970) 482-5100
Email: [email protected]